New Look Hereford, 3rd biggest store in its region, has been instructed to move around departments in order to increase customer spending. Basement floor has been converted into a mix and match floor, full of accessories and other collaborations including AX Paris and Rage clothing. This has been a good move for the store, showing an increase in sales by 30%.
The visual merchandising in store is run by three managers, they each bring a different outlook on current trends. They have made a conscious decisison to move the childrenswear upstairs to increase popularity of menswear, incorporating Generation 915 and New Look Kids. Thus leaving a whole ground floor with current trends sectioned off into 3 main trends for the season. Denim being a huge focus ever since the YES YES jeans were launched in Summer 09.
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