Wednesday, 12 May 2010
Say YES YES to YES YES...
New Look have tried everything in their power to create a new brand image for their jeans, in some cases this has worked positivley for the company. In many they havnt improved on the quality of the jean, just the identity, this isnt necessarily what the customer is looking for.
Taylor Momsden
Watch out for Gossip Girl Taylor Momsden's new take on New Look fashion, shes got plenty of fresh ideas just suited for this summer season.
Classical fashion
Fashion photography is one of the most important ways of promotion within the industry. Myself I am interested in the classical side. However it is interesting to see how fashion has grown through this medium. Beginning with Horst P. Horst, legendary fashion photographer who used the platinum palladium photographic process (as opposed to silver prints), is responsible for some of the most iconic fashion photography of the 20th Century.
Photography has been tested to extremes in fashion, the work is abstract and clear cut!
Nudity has become explicit, however more and more pictures are appearing to shock and stun people into buying a certain brand or piece of clothing.
Fashion Illustration is a medium in which creative expression can be given free rein and designers can explore ideas before the realities of budgets, fabrics, or physics intervene.
Every company will use this way of desiging, New Look are prime examples when producing their ranges for Giles Deacon and Taylor Mamsden, this is how they will present their ideas to the designers.
Show those summer socks
Socks are a big deal this summer (2010) the once geeky look has taken a new turn, instead the once uncool is now going to be keeping you cool this seaosn. Keep a Look Out for these, or dig out your old frillies they wont be round for long!!!
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